The Kings of the Plate: Understanding Innscor and Simbisa Brands
If you have ever eaten a "Streetwise 2" or bought a loaf of Baker’s Inn bread, you have interacted with the Innscor and Simbisa empire. While they were once a single company, they are now separate giants that dominate the "Fast Moving Consumer Goods" (FMCG) sector in Zimbabwe.
Who are they? Innscor Africa Limited: Founded in 1987, it is a focused light manufacturing group. It is the "mother company" that manufactures the food we eat before it gets to the shops.
Simbisa Brands: In 2015, Innscor spun off its "Quick Service Restaurant" (QSR) division to create Simbisa Brands, which is now separately listed on the Victoria Falls Stock Exchange (VFEX).
Simbisa Brands: The Takeaway Giant Simbisa operates over 600 outlets across Africa, but it is most famous for its "iconic" brands in Zimbabwe:
Chicken Inn (The flagship)
Pizza Inn Creamy Inn Bakers Inn (Retail outlets) Fish Inn Galito’s (African Flame Grilled Chicken) Steers & Debonairs Pizza (Under franchise) Haagen-Dazs & Ocean Basket (Franchise operations)
Innscor Africa: The Manufacturers While Simbisa cooks the food, Innscor makes the ingredients through these major subsidiaries:
National Foods (Natfoods): Makes Gloria Flour, Red Seal salt/maize meal, and Pearlenta.
Colcom: The kings of pork products and the famous Colcom Pie.
Irvin’s: Major producers of chicken and eggs.
Profeeds & Prodairy: Makers of Revive dairy products and stock feeds